About us
Step inside and discover a place where every detail is designed to make you feel special, from our hand-crafted strawberries and high teas to the warm, friendly welcome that greets you at the door. We’re here for those who love life’s little luxuries, who want to treat themselves and their friends to something extraordinary—without the fuss.
Our journey so far
The Ibiza dream
Cherelle has always been drawn to Ibiza—even getting married there—and originally planned to launch a luxury experience inspired by the island’s vibrant spirit and high-end hospitality. When COVID-19 hit, those plans were put on hold, leading her to pivot back to the UK and plant the first seeds for Signature Strawberries.
Unexpected beginnings
Cherelle wanted to create something for a friend's birthday and found herself dipping strawberries in chocolate after some Pinterest inspiration.
Building a community
Opened a permanent shop at Faraday Mill, Plymouth, expanding offerings to include brunch, high tea, and specialty coffee. Secured an exclusive partnership with Uber Eats to reach customers beyond foot traffic.
A new chapter at Sutton Harbour
In response to growing demand, Signature Strawberries moved to a stunning new location at Sutton Harbour. This vibrant space was designed to deliver an elevated experience for guests—making the café more accessible, opening up evening events, and welcoming the community to enjoy unforgettable moments by the water’s edge
Meet our team
Our team is the heart and soul of everything we do. Every smile, every dipped strawberry, every warm welcome is thanks to the incredible people behind the scenes and out front. We believe our spark comes from the passion, creativity, and dedication of our staff—without them, Signature Strawberries simply wouldn’t be the place you know and love. We respect and value every member of our team, celebrating the effort they put in to make every visit special. Here, we’re more than colleagues—we’re family, and we can’t wait for you to meet us.
